Unternehmerischer Lizenzstrategien Betriebswirtschaftslehre Technologie Innovation PDF 0bd58afdb

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Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition) PDF




: Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)

ISBN : #3824402246 | Date : 2013-11-27

Description :

PDF-9feb3 | Das Buch zeigt, daß die Lizenzierung als strategisch einzusetzendes Instrument des Marketing und der Technologiepolitik verstanden werden muß und nicht nur als Hilfsmittel des operativen Geschäfts dienen sollte…. Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)


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Ziele und Erfolg unternehmerischer Lizenzstrategien (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition) by

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Tourism Marketing Developing Countries Stereotypes PDF A9ba6c69d

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Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East PDF




by Eli Avraham : Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East

ISBN : #1137342145 | Date : 2015-12-06

Description :

PDF-95885 | Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists …. Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East


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[Pub.34BzX] Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East PDF | by Eli Avraham


Tourism Marketing for Developing Countries: Battling Stereotypes and Crises in Asia, Africa and the Middle East by by Eli Avraham

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Social Media Strategist Successful Management PDF 1a0b919a4

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The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership) PDF




by Christopher Barger : The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership)

ISBN : #0071768254 | Date : 2012-01-10

Description :

PDF-cf467 | Build a powerful social media strategy to increase buzz―and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.”―George G. Smith Jr., Social Strategist, PepsiCo “After working with hundreds of organizations in their efforts to adopt social technologies, I can safely say The Socia… The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership)


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[Pub.69vuU] The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership) PDF | by Christopher Barger


The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership) by by Christopher Barger

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Handbook Mobile Market Research Researchers PDF 4c9473b11

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The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers PDF




by Ray Poynter : The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers

ISBN : #1118935624 | Date : 2014-10-06

Description :

PDF-d7cec | The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times—along with their tablets, smartwatches, media players, and navigation dev… The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers


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[Pub.83PMP] The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers PDF | by Ray Poynter


The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers by by Ray Poynter

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Innovation Navigation Idea Reality Days PDF 13449450c

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Innovation Navigation: How To Get From Idea To Reality In 90 Days PDF




by Kurt Baumberger : Innovation Navigation: How To Get From Idea To Reality In 90 Days

ISBN : #0990896412 | Date : 2014-11-24

Description :

PDF-204ee | Innovation Navigation offers a new step-by-step approach to systematically move from a fuzzy thought to firm reality in 90 days. You will learn how to use an innovation framework coupled with agile methodology to create rapid prototypes of products and services customers actually want. Innovation Navigation features mapping exercises, illustrations, and one-page summary tools used by startups, mar… Innovation Navigation: How To Get From Idea To Reality In 90 Days


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[Pub.10cBW] Innovation Navigation: How To Get From Idea To Reality In 90 Days PDF | by Kurt Baumberger


Innovation Navigation: How To Get From Idea To Reality In 90 Days by by Kurt Baumberger

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Digital Context 2 0 Business Strategy PDF 0d3e2db93

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Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things PDF




by David Norton : Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things

ISBN : #0996941401 | Date : 2016-02-04

Description :

PDF-140b9 | We are in the midst of yet another shift in business models because of digital. This time the force for change is not mobility; it’s data and the Internet of Things. The more devices that connect to each other, the more digital creates a personal ecosystem, called Digital Context. Digital Context is as distinct a shift in business strategy from omni-channel as omni-channel was from the first mul… Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things


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[Pub.57Biu] Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things PDF | by David Norton


Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things by by David Norton

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Eastern European Perspectives Development Relations PDF Bc3b1ee79

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Eastern European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations) PDF




: Eastern European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137404248 | Date : 2014-08-19

Description :

PDF-8a642 | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It features six books, five of which cover continental and regional groups. This second book in the series focuses on Eastern Europe…. Eastern European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)


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Sharing Our Lives Online Exposure PDF B8c11efa8

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Sharing our Lives Online: Risks and Exposure in Social Media PDF




by David R. Brake : Sharing our Lives Online: Risks and Exposure in Social Media

ISBN : #0230320368 | Date : 2014-09-24

Description :

PDF-128e9 | Why do we share so much about our lives on social media when we often have little idea who might be reading or viewing? David R. Brake examines the causes and consequences of moving towards a radically open society…. Sharing our Lives Online: Risks and Exposure in Social Media


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Sharing our Lives Online: Risks and Exposure in Social Media by by David R. Brake

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CATERPILLAR DOESNT KNOW PERSONAL ORGANIZATIONAL PDF C2010c510

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The CATERPILLAR DOESNT KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE PDF




by Kenneth Hey : The CATERPILLAR DOESNT KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE

ISBN : #0684834294 | Date : 1998-07-15

Description :

PDF-a8b00 | “The caterpillar doesn’t know that he’ll come out as a butterfly. All he knows is that he’s alone, it’s dark, and it’s a little scary.” — Mort Meyerson, Chairman, Perot SystemsThe caterpillar doesn’t know that it must transform itself to stay alive. This imperative, according to leading detection-change experts Kenneth Hey and Peter Moore, now confronts American corporations, political institutio… The CATERPILLAR DOESNT KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE


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The CATERPILLAR DOESNT KNOW: HOW PERSONAL CHANGE IS CREATING ORGANIZATIONAL CHANGE by by Kenneth Hey

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Brand Aesthetics G Mazzalovo PDF 39a273d3d

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Brand Aesthetics PDF




by G. Mazzalovo : Brand Aesthetics

ISBN : #0230336736 | Date : 2012-07-24

Description :

PDF-a53ac | Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations…. Brand Aesthetics


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[Pub.56IvG] Brand Aesthetics PDF | by G. Mazzalovo


Brand Aesthetics by by G. Mazzalovo

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