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Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #331917391X | Date : 2015-05-09

Description :

PDF-b564d | This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority mar… Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Technologies for E-Services: Third International Workshop, TES 2002, Hong Kong, China, August 23-24, 2002, Proceedings (Lecture Notes in Computer Science) PDF




: Technologies for E-Services: Third International Workshop, TES 2002, Hong Kong, China, August 23-24, 2002, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540441107 | Date : 2002-10-03

Description :

PDF-fbc73 | This book constitutes the refereed preceedings of the Third International Workshop on Technologies for E-Servies, TES 2002, held in conjunction with VLDB 2002 in Hong Kong, China in August 2002.The 14 revised full papers presented together with 4 invited papers were carefully reviewed and selected. Among the topics addressed are database issues for e-services, b2b integ… Technologies for E-Services: Third International Workshop, TES 2002, Hong Kong, China, August 23-24, 2002, Proceedings (Lecture Notes in Computer Science)


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Technologies for E-Services: Third International Workshop, TES 2002, Hong Kong, China, August 23-24, 2002, Proceedings (Lecture Notes in Computer Science) by

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Brand Avatar: Translating Virtual World Branding into Real World Success PDF




by Alycia de Mesa : Brand Avatar: Translating Virtual World Branding into Real World Success

ISBN : #0230201792 | Date : 2009-02-27

Description :

PDF-b8471 | Virtual worlds such as Second Life, have millions of users worldwide. Virtual world “residents” wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies…. Brand Avatar: Translating Virtual World Branding into Real World Success


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New Product Forecasting: An Applied Approach PDF




by Kenneth B. Kahn : New Product Forecasting: An Applied Approach

ISBN : #0765616106 | Date : 2006-07-17

Description :

PDF-9a84d | Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of … New Product Forecasting: An Applied Approach


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New Product Forecasting: An Applied Approach by by Kenneth B. Kahn

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Creating Customer Value Through Strategic Marketing Planning: A Management Approach PDF




by Edwin J. Nijssen : Creating Customer Value Through Strategic Marketing Planning: A Management Approach

ISBN : #1441948708 | Date : 2010-12-03

Description :

PDF-91f46 | Creating and delivering superior customer value is essential for organizations operating in today’s competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strate… Creating Customer Value Through Strategic Marketing Planning: A Management Approach


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Creating Customer Value Through Strategic Marketing Planning: A Management Approach by by Edwin J. Nijssen

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Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever PDF




by Tony Cosentino : Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever

ISBN : #1614347212 | Date : 2011-10-15

Description :

PDF-27f42 | Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into the important and changing market research and insights industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends…. Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever


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Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever by by Tony Cosentino

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Intelligent Information Integration International Engineering PDF 5daa2da57

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Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science) PDF




by Borys Omelayenko : Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science)

ISBN : #1402071906 | Date : 2002-10-31

Description :

PDF-afb6a | Internet and web technology penetrates many aspects of our daily life. Its importance as a medium for business transactions will grow exponentially during the next few years. In terms of the involved market volume, the B2B area will hereby be the most interesting area. Also, it will be the place, where the new technology will lead to drastic changes in established customer relationships and b… Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science)


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Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science) by by Borys Omelayenko

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Consumer Behavior Marketing Strategy McGraw Hill PDF 117a27243

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Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) PDF




by J. Paul Peter : Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)

ISBN : #0072864877 | Date : 2004-04-14

Description :

PDF-96e25 | This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing)


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Consumer Behavior: and Marketing Strategy (McGraw-Hill/Irwin Series in Marketing) by by J. Paul Peter

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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding PDF




by T. Moilanen : How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

ISBN : #0230220924 | Date : 2008-12-15

Description :

PDF-88563 | Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand…. How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding


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The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals) PDF




by Gabriel Steinhardt : The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals)

ISBN : #3319499971 | Date : 2017-05-16

Description :

PDF-60c43 | This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management.  It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and imple… The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals)


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The Product Manager’s Toolkit®: Methodologies, Processes, and Tasks in Technology Product Management (Management for Professionals) by by Gabriel Steinhardt

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e-Business Strategies for Virtual Organizations (Computer Weekly Professional) PDF




by Janice Burn : e-Business Strategies for Virtual Organizations (Computer Weekly Professional)

ISBN : #0750649437 | Date : 2001-11-29

Description :

PDF-65d47 | ‘e-Business Strategies for Virtual Organizations’ enables IT managers and directors to develop and implement IT strategies and infrastructures for new models of doing business based on the Internet. The authors provide a brief introduction to the concepts and strategic issues surrounding information warfare, managing organizational knowledge, and the information economy. The virtual organization i… e-Business Strategies for Virtual Organizations (Computer Weekly Professional)


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e-Business Strategies for Virtual Organizations (Computer Weekly Professional) by by Janice Burn

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Harnessing Place Branding through Cultural Entrepreneurship PDF




: Harnessing Place Branding through Cultural Entrepreneurship

ISBN : #1137465158 | Date : 2014-12-15

Description :

PDF-55c1c | This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities…. Harnessing Place Branding through Cultural Entrepreneurship


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Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition) PDF




by Matthias Dressler : Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition)

ISBN : #3834914762 | Date : 2009-01-15

Description :

PDF-68554 | Matthias Dressler und Gina Telle erläutern bestehende Theorien und Modelle über Meinungsführerschaft, die Entwicklung der Forschung zu dieser Thematik und ihre Wirkung auf vorhandene Kommunikationsmodelle. Sie analysieren Funktionen, Motive und Wirkungen der Meinungsführerschaft und stellen Methoden zur Identifizierung von Meinungsführern und Meinungsführer im Diffusionsprozess vor…. Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition)


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[Pub.45ixz] Meinungsführer in der interdisziplinären Forschung: Bestandsaufnahme und kritische Würdigung (German Edition) PDF | by Matthias Dressler


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Value Proposition Design Customers Strategyzer PDF B9450ab17

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by Alexander Osterwalder : Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)

ISBN : #1118968050 | Date : 2014-10-20

Description :

PDF-26e15 | The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to cre… Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)


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[Pub.34YHl] Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) PDF | by Alexander Osterwalder


Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) by by Alexander Osterwalder

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Story Setzen Strategien Erfolgreich Essentials PDF E55a4aa1e

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by Tim Rödiger : On Story: So setzen Sie Strategien erfolgreich um (essentials) (German Edition)

ISBN : #3658098813 | Date : 2015-05-29

Description :

PDF-e73c2 | Tim Rödiger bietet Führungskräften einen systematischen Ansatz zur Entwicklung von Stories für ihre Unternehmen. Der Begriff Story taucht auch in der Wirtschaftswelt immer öfter auf. Der Autor zeigt auf, warum Stories für Unternehmen wichtig sind, aus welchen Elementen sie bestehen und wie Unternehmer sie entwickeln können…. On Story: So setzen Sie Strategien erfolgreich um (essentials) (German Edition)


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[Pub.01QdC] On Story: So setzen Sie Strategien erfolgreich um (essentials) (German Edition) PDF | by Tim Rödiger


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